Health, Wellness, Beauty & Fitness
ContrasTheory
Total investment $646K – $1.5M. Request details below — our guidance is independent and complimentary.
Key facts
- Total investment
- $645,600 – $1,505,687
- Franchise fee
- $55,000
- Royalty
- 8%
- Founded
- 2025
- Franchised
- 2026
- Home based
- No
- Passive ownership allowed
About ContrasTheory
ContrasTheory is a performance contrast studio focused on helping individuals optimize their physical
and mental well-being through the science of hot and cold immersion, guided breathwork, and
evidence-based recovery protocols. Rather than viewing recovery as an afterthought, ContrasTheory
integrates these practices into a structured experience designed to improve resilience, enhance
recovery, reduce stress, and support long-term performance for athletes, professionals, and everyday
wellness enthusiasts alike.